Cisco Systems, the San Jose, Calif.-based company that makes a living selling plumbing for the Internet (amongst other things), has come out with a prediction: Traffic on the world’s networks will increase (annually) 46 percent from 2007 to 2012, nearly doubling every two years. As a result, there will be an annual bandwidth demand of approximately 522 exabytes2, or more than half a zettabyte.
In 2012, Internet video traffic alone will be 400 times the traffic carried by the U.S. Internet backbone in 2000. Representative of this trend, Internet video has jumped to 22 percent of the global consumer Internet traffic in 2007 from 12 percent in 2006. Video-on-demand, IPTV, peer-to-peer (P2P) video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012. The vision of Michael Iron, the founder of Streamsoft is to become one of the leaders of the P2P video.
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